Profile

Luiz Henrique O. do Amaral

Partner, Lawyer, Industrial Property Agent


Expertise in:

I enjoy ensuring clients achieve their desired results and solutions with the right business and legal approaches.

Attorney-at-Law graduated in 1985 and Intellectual Property Agent, Luiz Henrique is specialised in Intellectual Property (trademarks, patents and copyright), Corporate Law and franchising, licensing, unfair competition, Computer Law and AI, transfer of technology, consumer protection laws, litigation at the judicial and administrative spheres in the above related areas.

Recipient in 2017 of the Award of Judicial Merit by the Court of Appeals of Rio de Janeiro for contribution to the improvement of the Judiciary Power and to the Legal Community and 2015 Commendation (Comendador) of the Order of the Judiciary Power awarded by the Federal Court of Appeals on Labor Matters – 2nd Region.

Partner, member of the Board and coordinator of the Executive Committee of the Law Firm Dannemann Siemsen Advogados and of the industrial property firm Dannemann, Siemsen, Bigler & Ipanema Moreira; President of AIPPI (Association Internationale pour la Protection de la Propriété Intellectuelle) from 2020 to 2022 and Bureau member since 2013 and member of honor of AIPPI; President of the Brazilian Intellectual Property Association (ABPI) from 2010 to 2013 and Permanent Member of the Board of Directors of the ABPI; coordinator of the SEP (standard essential paatent) committee of ABPI; Member of the board of the Brazilian Franchising Association (ABF) for many years and former General Counsel and nowadays general counsel of the ABF Rio for 2023-2025 term; Secretary General at World Franchising Council (WFC) from 2009 to 2011; Member and IP counsel of the Biotechnology Information Councill (CIB); Mentor in Corporate Law at Endeavor Institute; former Member of the board of Director of LES Brasil (Licensing Executive Society); Former member of the Board of Directors of the International Trademark Association (INTA). Member of the Board for the Center of Dispute Resolution, mediation and arbitration of the ABPI.

Awards

Chambers & Partners Global 2025 Luiz Henrique do Amaral
Chambers & Partners Brazil 2025 Luiz Henrique do Amaral
The Legal 500 - Latin America - Leading Partner 2025
Análise Advocacia Advogado Mais Admirado 2023/2024
IAM - Intellectual Asset Management
Leaders League 2024
Leaders League Leading Firm 2024
WTR 1000
Marcasur
The Legal 500
MIP - IP Stars
IAM Global Leaders
WIPR 2020
Who's Who Legal
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